Consumer firms defy economic headwinds
⟶ Local and multinational consumer goods companies in Pakistan reported improved sales. This occurred amid rising food inflation and weakening purchasing power resulting from higher fuel costs.
KARACHI: Amid rising food inflation and weakening purchasing power from higher fuel costs driven by Middle East tensions since the start of the US-Israel war on Iran on Feb 28, local and multinational consumer goods companies in Pakistan reported improved sal…
Background
Higher fuel costs are driven by Middle East tensions since the start of the US-Israel war on Iran on February 28.
Why it matters
Despite economic headwinds such as rising food inflation and weakening purchasing power due to higher fuel costs, consumer firms have managed to improve their sales.
Possible impact
Improved sales for consumer goods companies.