See TODAY’s Costumes for the 2026 Halloween Extravaganza
⟶ The "Today Show" is preparing for its annual Halloween Extravaganza, featuring costumes from its crew. Al Roker, Savannah Guthrie, Hoda Kotb, and Jenna Bush Hager are among the hosts expected to participate. The event will showcase past Halloween costumes from the "Today Show" staff and tease new costumes for the upcoming celebration.
See the Today Show Crew’s Greatest Halloween Costumes Through the Years. Jenna Bush Hager Teases "Extra Special Accessory" for Today's Halloween Celebration.
Background
Halloween is a holiday celebrated on October 31st each year. It is common for television shows, especially morning news programs, to engage in festive traditions and costume events for entertainment. The "Today Show" has a history of elaborate Halloween celebrations.
Why it matters
These annual costume events are a way for television personalities to connect with their audience on a more personal and entertaining level. The "Today Show's" Halloween Extravaganza aims to build anticipation and provide lighthearted content for viewers. It serves as a marketing opportunity to highlight the show's engaging personalities and creative production.
Possible impact
Such events can boost viewership and social media engagement for the "Today Show." The festive nature of these segments can create positive sentiment among the audience. It may also influence trends in Halloween costumes or entertainment segments on other media platforms.